When Home Calls
‘Home is where one starts from.’ -T.S. Eliot
Our Story
The Herbalist Bells Beach was founded by Kellie Blair, a local Surf Coast resident passionate about preserving our connection to the natural environment and optimizing health through gentle, organic living. Kellie earned her BHSc in Western Herbal Medicine in 2009 and subsequently gained extensive experience in clinical settings and integrative pharmacy. Upon returning home to the Surf Coast, Kellie embarked on a more focused and personal journey, leading to the establishment of The Herbalist Bells Beach.
Our Way
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People to Planet
At The Herbalist Bells Beach, we are dedicated to the philosophy of People to Planet, aiming to restore the connection between individuals and the natural world. Our formulations are meticulously crafted to provide a profound sense of balance and renewal for the mind and body. We ensure that our botanical care products are made with the highest quality botanicals, free from synthetic fragrances and harsh chemical additives, promoting a clean and healthy lifestyle while being environmentally conscious.
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Mindful, Holistic Formulations
We invest in developing premium Australian-made skincare and wellbeing products that embody the essence of botanicals in their most authentic state. Our commitment lies in delivering products of unparalleled quality, purity, and efficacy, formulating products that are holistic, nurturing to the senses, environmentally sustainable, and eco-friendly.
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Living Lightly
We prioritize sourcing certified organic, organic, and GMO-free botanicals for our formulations. Embracing organic farming practices, we believe in giving back to the soil by providing it with natural nutrients essential for cultivating thriving plant life. By utilizing sustainable methods, we allow the soil to regenerate between crops, ensuring its longevity for future generations.
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Circular Economy
The essence of Circular Sustainability is embodied in all aspects of our business. We mindfully practice the principles of reducing waste, reusing materials, and recycling resources in a continuous cycle of mindful practices.
To preserve the optimal activity and efficacy of light-sensitive and active botanical ingredients, we package our formulas in light-deflective vessels made from either amber glass or high-quality PET. Our recycled/recyclable food-grade PET plastic bottles are produced through a circular process using 100% post-consumer waste. These bottles are manufactured locally and shipped directly.
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Responsible Practices
Our raw materials are sourced from Australian manufacturers, supporting the local economy, farmlands, and reducing global transport emissions.
We prioritize formulating with naturally biodegradable bio-sourced ingredients to ensure that our products are gentle on both our customers and the planet post-use.
