formulations for life

Uniting nature with the complete individual.

our story

The Herbalist Bells Beach product range is thoughtfully crafted amidst the tranquil beauty of the Surf Coast. Founded by the dedicated Kellie Blair, The Herbalist is anchored in a passion for fostering our connection with nature and promoting well-being through gentle, organic living. Kellie has always prioritised the importance of reconnecting individuals with the planet, utilising the power of nature’s aromatics and wellness practices to achieve this goal.

In 2009, Kellie earned her Bachelor of Health Science in Herbal Medicine, embarking on a journey that would take her through various clinical environments and integrative pharmacy experiences. Upon returning to her beloved Surf Coast, she channeled her personal dedication and passion into what eventually became The Herbalist Bells Beach.

The offerings from The Herbalist Bells Beach exemplify Kellie’s steadfast commitment to purity. Each product, devoid of synthetic fragrances and superfluous chemical additives, is meticulously curated to enhance skin, body, hair, and overall well-being. Crafted with professional care on the Surf Coast, these products invite customers to embrace and appreciate the abundant gifts of nature, fostering a deeper connection with the Earth.

our way

  • People to Planet

    At The Herbalist Bells Beach, we are dedicated to the philosophy of People to Planet, aiming to restore the connection between individuals and the natural world. Our formulations are meticulously crafted to provide a profound sense of balance and renewal for the mind and body. We ensure that our botanical care products are made with the highest quality botanicals, free from synthetic fragrances and harsh chemical additives, promoting a clean and healthy lifestyle while being environmentally conscious.

  • Mindful, Holistic Formulations

    We invest in developing premium Australian-made skincare and wellbeing products that embody the essence of botanicals in their most authentic state. Our commitment lies in delivering products of unparalleled quality, purity, and efficacy, formulating products that are holistic, nurturing to the senses, environmentally sustainable, and eco-friendly.

  • Living Lightly

    We prioritize sourcing certified organic, organic, and GMO-free botanicals for our formulations. Embracing organic farming practices, we believe in giving back to the soil by providing it with natural nutrients essential for cultivating thriving plant life. By utilizing sustainable methods, we allow the soil to regenerate between crops, ensuring its longevity for future generations.

  • Circular Economy

    The essence of Circular Sustainability is embodied in all aspects of our business. We mindfully practice the principles of reducing waste, reusing materials, and recycling resources in a continuous cycle of mindful practices.

    To preserve the optimal activity and efficacy of light-sensitive and active botanical ingredients, we package our formulas in light-deflective vessels made from either amber glass or high-quality PET. Our recycled/recyclable food-grade PET plastic bottles are produced through a circular process using 100% post-consumer waste. These bottles are manufactured locally and shipped directly.

  • Responsible Practices

    Our raw materials are sourced from Australian manufacturers, supporting the local economy, farmlands, and reducing global transport emissions.

    We prioritize formulating with naturally biodegradable bio-sourced ingredients to ensure that our products are gentle on both our customers and the planet post-use.